Introduction

NEPAL is one of the most important country for tourism. Every year millions of foreign tourist comes to visit Nepal. Tourism is main source of income in Nepal. Tourism is helping most in Nepali Economical status. So that TO PROMOTE TOURISM IN NEPAL ,Nepal Government in consultation with Nepalese travel trade sector & concerned organizations decided on October 25, 2008 to lunch a national campaign “Nepal Tourism Year 2011”. This announcement reflects the government’s anticipation to bring into Nepal one million international tourists by the year 2011 & tourism industry’s exigency to organize a tourism promotion campaign for wider impact.

Natural beauty Nepal, a country of sublime beauty, tucked away in the shades of the highest mountain range in the shades of the highest mountain range in the world can’t truly be labeled the “last paradise” on earth. Even in such a small area of 147181 sq. km. Nepal presents a myriad of attractions to tourists & locals alike ranging from its  scenic beauty & well preserved exotic culture to the adventure opportunities in every  nook & cranny in the country. When the hippie culture hit the world in the mid 20th century, Nepal couldn’t remain an exception. Indeed, the first tourists who came to Nepal were these hippies who arrived in search of cheap marijuana. Hashish was available here & there were no laws preventing its use. Thus backpackers with like of Jim Morrison & Jami Hendrix thronged to Nepal & well known “Freak Street” established itself as the tourist hub of Nepal.

Tourism has developed much in Nepal & it has lots more to offer to tourists than just narcotic. Due to the diverse topography, altogether different forms of live have developed in the northern Himalayan valleys & the southern plains of the terai. These lifestyles have given rise to different customs & traditions. Exotic cultures have developed which differ with the part of the country you are in the mid hills & southern pains being the richest in traditions. Festivals like the Bisket Jatra & Kumari Jatra cannot be seen in any other part of the world. Neither can one experience such hospitality any where else. Nepalese believe in traditional Sanskrit saying “Atithi Devo Bhava” (meaning guest & gods are like)”. This is what makes them so hospitable that they can never regard their guests with differences & always warm heartily welcome them & try to help them as much as possible where else in the world you can paragliding, ride, bungee jumping, mountain flight, river rafting off  one of the highest fall in the world, bird watching, go for a safari in jungles home to one horned Rhinoceroses, royal Bengal tigers & yet canoe or kayak in white water rivers or go for trek or even try to ascend the world’s highest mountains? Nepal has it all which many destinations lack. This country always makes you feel elated, as it you have just landed into the paradise, a small yet really beautiful utopia. The wilderness Kenya might be excellent for jungle safari but can it offer snow? The bleacher of Hawaii be the best in the world can one go for a safari there? Here in Nepal, one can do all the things they have never even dreamt of one can go for an elephant ride to see the endangered one  horned rhinos & an hour later be at the foot of Everest with all the mountaineering gear ready to scale it. Nepal has it all, from riverside beaches & exotic wildlife to people who value their traditions & presents them selves with almost hospitality to tourists.